Plan of campaign. Promotion of healthy behaviour by mass media education

The aim of lifestyle campaigns is to motivate people to adopt healthier behaviour. What factors contribute to the effectiveness of such campaigns? This was the question that the President of the Health Council submitted for consideration by an expert committee. In accordance with the President’s request, the Committee has primarily focused on the mass media component. Various new developments, such as the Internet and the provision of personalised information by computer, were also examined.